Broadway Box Office Drop: Post-Holiday Slump Analysis

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Broadway faced a significant box office decline, reflecting a 29% drop in earnings post-holiday. Yet, 'Stereophonic' ended successfully with full capacity.

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Broadway experienced a decline in box office performance last week following the holiday season, seeing a reduction in the number of shows and a significant drop in overall earnings.


The total gross for 30 productions amounted to $32,176,529 for the week ending January 12, reflecting a 29% decrease compared to the previous week, which benefited from holiday attendance boosts. Attendance also fell by approximately 13%, totaling 254,320, with 92% of available seats filled and an average ticket price set at $126.52.


A notable trend was the decline in earnings for 22 out of the 30 shows during this period.


However, the production 'Stereophonic' concluded its Broadway run on a triumphant note on January 12, achieving a weekly gross of $1,017,784 and full capacity attendance at the Golden Theater. Future engagements include a West End production and a national tour. The play successfully recouped its investment, which was capped at $4.8 million.


Other noteworthy performances included:


  • 'Death Becomes Her' canceled two shows due to illness in the cast but still grossed $1,018,631 from six performances, filling 96% of its seats.


  • 'English', currently in previews at the Haimes, earned $238,617 over seven performances, achieving an 85% capacity rate. Its opening night is scheduled for January 23.


  • 'Sunset Blvd.' experienced a drop of $738,770, bringing its gross down to $855,098, with star Nicole Scherzinger on a scheduled break. Attendance remained at 90%. She is set to return for the Wednesday matinee this week.


  • 'All In: A Comedy About Love' garnered an impressive $1,669,676 as cast members John Mulaney, Fred Armisen, Richard Kind, and Chloe Fineman wrapped up their performances, with Lin-Manuel Miranda, Aidy Bryant, Andrew Rannells, and Nick Kroll slated to follow.


Besides 'Stereophonic', other productions that sold out included 'All In', 'Hadestown', 'Hamilton', 'Oh, Mary!', 'Romeo + Juliet', 'The Outsiders', and 'Wicked'. Shows like 'Cabaret' at the Kit Kat Club, 'Death Becomes Her', 'Gypsy', 'Maybe Happy Ending', 'The Book of Mormon', and 'The Lion King' filled at least 95% of their seats, approaching sell-out status.Last week, several Broadway shows hit impressive financial milestones, with at least 15 productions grossing over $1 million.


Among these were popular titles such as Aladdin, Hamilton, The Lion King, and Harry Potter and the Cursed Child.


Notably, Wicked stood out, earning an exceptional $2,425,656 and maintaining its position as the highest grossing show on Broadway.


However, not all productions fared as well. Three shows struggled to fill their seats, with A Wonderful World: The Louis Armstrong Musical at just 65%, Chicago at 74%, and Left on Tenth at a mere 53%.


As of the 34th week of the 2024-25 season, Broadway's overall gross has reached an impressive $1,169,805,102, reflecting a 17% increase compared to the same period last year.


Attendance figures also rose, totaling 9,125,612, which is a 16% jump from last season.


These statistics are provided by the Broadway League. For further details on box office performance, visit their official website.


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